Berks - Reading, PA - Pennsylvania's Americana Region commercial

Honored to be a part of this project from @lamphousefilms, promoting tourism in our hometown, Reading PA. The segment featuring yours truly was shot during the creation of our Lifeforce cover art. Fantastic job to everyone involved!

View the finished piece here:

 Quoted from Lamp House Films-

A passion project and love letter to the hometown of our friend and frequent collaborator, Sebastian Nieves (DP). Reading Pennsylvania is a tapestry of cultures – a blend of nature and progress.

Reading has a reputation among the other cities in the area that Sebastian wanted to challenge, and what better way is there to challenge a perception than through film.

We pulled together a team of filmmakers and actors to show the world what makes Reading so special. This is what they made.

EXECUTIVE PRODUCERS

Sebastian Nieves, Crystal Seitz, Andrew Bilindabagabo

PRODUCERS

Joshua Henry, Sebastian Nieves, Lauren Zehr, Santo Marabella

DIRECTOR

Andrew Bilindabagabo

STORY BY

Sebastian Nieves

WRITTEN BY

Daniel Southwell

1ST ASSISTANT DIRECTOR

Michael Rothermel

DIRECTOR OF PHOTOGRAPHY

Sebastian Nieves

1ST AC

Justin Swallow, Andrew Capino

GAFFER

James Powers

BTS PHOTOGRAPHER

Stephanie Lopez

PRODUCTION COORDINATOR

Demetri Aziphat

PRODUCTION ASSISTANT

Sue Lange

EDIT

Jon Connor

SOUND MIXING & DESIGN

Ryan Wickersham

COLOR

Jeff Spot

VO RECORDING

Chad Kinsey

CAST

Jhoanna Arias, Yohanny Baret, Jayden Baret, Janela Baret, David Velez, Cristina Osorio, Elizabeth Clark, Lauren Zehr, T-Bone & Aljax, Andrew Bilindabagabo, Demetri Lady, Jorge Diaz, Lisa Tiger

EXTRAS

Vanessa Bolton, Anita Bolton, Garrett Wenrich, Minel Charles, Mckenzy Renee, Jomar Felix, Nicole Brown, Benny Sims

Distelink - Branding and naming

Our partners at Abnrml called us up and said "Good news! We're moving to Reading!" and we were like "YAY!" and they were like "We need a new name, got any ideas?" and so we were like "How about Distelink? It's like the PA Dutch distelfink, but none of the 'f'"

And that's how this shit gets made, children

Hair Royalty - Branding, cards and storefront sign

Complete branding package created for our friends at Hair Royalty in Muhlenberg, PA

After we set up the vector paths for the CNC, the wood was cut by our good pal at Bartush Signs.

We wanted the natural wood to peek through for certain details, so we primed the parts that were to be colored, and then used a 4 inch brayer roller to finish it off, so as to not fill any of the wood details

After roughly 4 coats with the brayer:

We then masked off all of the natural wood parts with painters tape, and used

bright purple spray paint to fill in the cut primed sections:

Back on the brayer, it took 5 coats of black to fill this in proper:

This is a sign that will be displayed outside, so we then used an enamel spray clear coat to give it a protective finish:

The framing and installation was completed by our Hydra partner Anthony Mark and T-Bone:

And... the spot UV silk finished mini appointment cards: