Animated Website Header on Holisticskateshop.com
When we were approached by our good buddy JD Turner from Holistic Skateshop about creating graphics for his new shop deck, we had no idea it would lead to a full fledged marketing campaign.
We pumped out about 20 different concepts, landing on a classic skin dripping mutant sliding off of the deck. Once the image was finished, we collaborated on the idea of different color combinations (more on that later, we have to keep some surprises)
We landed on these 2 being the first to be released
The 2 initial skate decks
We then decided to make these glow in the dark, because why not! The red one on the left has the entire image glowing, the one on the right has just the eye, teeth and shop logo glowing.
Glowing examples
We then re-drew the bottom of the head for apparel, keeping the same frantic energy as the initial deck art, as well as re-creating the holistic logo to also be a drippy mess for the front pocket image:
Of course, they too had to be glow-in-the-dark:
We also created an eye melting fluorescent version for shirts and hoodies:
And finally, some jumbo glow-in-the-dark stickers:
\Now that that was done, it was time to think about how we were going to roll this out and really hype it up. So we decided on a teaser commercial for social media to start:
Hand done animation (just say no to A.I.)
From there, we then created both static and video posts for each individual product, 12 total:
Here are the static images, we started with a few teasers a few weeks before the event:
Square, and 2 profile sized teasers for Instagram
And here are all of the static page posts, one post a day leading up to the event:
Fluorescent shirt/ glow in the dark shirt/ fluorescent hoodie with glow in the dark front pocket
Fluorescent deck/ glow-In-The-Dark sticker pack/ Full glow deck
There will be a release party at Holistic on May 2nd. Come one come all, supplies are limited. We'll be there from 7-9 pm. Visitors day of get a free signed and numbered poster with the purchase of a deck!
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