Holistic Skateshop : Decks, Shirts, Hoodies and Stickers : Marketing and social media campaign

 Animated Website Header on Holisticskateshop.com

Our good buddy JD Turner from Holistic Skateshop in West Reading, PA contacted us about creating graphics for his new shop deck, which turned into shirts, hoodies, stickers and a full marketing campaign.

We pumped out about 20 different concepts, landing on a classic skin dripping mutant sliding off of the deck. Once the image was finished, we collaborated on the idea of different color combinations (more on that later, we have to keep some surprises) 

We landed on these 2 being the first to be released

The 2 initial skate decks

After these were approved, he told us that the new company he gets boards through can also print glow in the dark! The red one on the left has the entire image glowing, the one on the right has just the eye, teeth and shop logo glowing. 

Glowing examples

He then asked for the image to be on apparel, So we re-drew the bottom of the head to keep the same feel as the deck art. We also re-created the holistic logo into a dripping mess for the front pocket image:

Of course, they too had to be glow-in-the-dark:

We also created an eye melting fluorescent version for shirts and hoodies:

And finally, some jumbo glow-in-the-dark stickers:

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Now that that was done, it was time to think about how we were going to roll this out and really hype it up. So we decided on a teaser commercial for social media to start:

Hand done animation (just say no to A.I.)

From there, we then created both static and video posts for each individual product, 12 total:

Here are the static images, we started with a few teasers a few weeks before the event:

Square, and 2 profile sized teasers for Instagram

And here are all of the static page posts, one post a day leading up to the event:

Fluorescent shirt/ glow in the dark shirt/ fluorescent hoodie with glow in the dark front pocket

Fluorescent deck/ glow-In-The-Dark sticker pack/ Full glow deck

There will be a release party at Holistic on May 2nd. Come one come all, supplies are limited. We'll be there from 7-9 pm. Visitors day of get a free signed and numbered poster with the purchase of a deck!